It comes down to personal preference. As you see from this article, there are benefits of both Wholesale and Private Label. If you’re looking to build a brand from scratch, then Private Label is the best route. That being said, if you have little to no experience in Amazon and would like a faster launch without the necessity of brand building, the wholesale model could suit you nicely!
Whichever route you choose, be sure to do your research and gain as much insight as possible before making your decision. It’s a good idea to perform market research, number-crunching, and focus attention on learning before you begin.
While there may be challenges selling on Amazon, as we have stated many times before, there is no better time than now to get started!